Vu Online were asked to create Karen Millen's seasonal online brochures which complemented both the existing website design and seasonal clothing styles.
How we did it
Karen Millen Online Brochure Spring Summer 2010
We took the photo shots and video footage of Karen Millen's spring/ summer collection 2010 and turned them into a tailored online Flash brochure.
We had already developed Karen Millen's first online brochure for the Autumn Winter 2009 collection. As in the previous project we started from a selection of nine images but this time with several soundtracks and a few hours worth of video footage of catwalk shows in London and Amsterdam.
We developed an in-browser application for Flashplayer 9 and above finely balancing loadtimes and visual impact. Here we found the key to lie in an effective use of the transitions between shots and videos.
From receiving the raw material through concept and development to finished product we were in action for only 15 days. A massive feat and a massive result.